A business flyer performs an important function for the business by helping to generate leads.  Designing a unified and professional flyer can help you create a flyer that attracts customers. You don’t need complicated design or marketing skills to do this. Here are some techniques that you can put to use right away in your flyer and leaflet printing.

Visuals

Creating the right image has become so much easier with a digital camera, which you can use to your advantage to add attention grabbing pictures to your flyer. You also have the option to browse online image libraries and buy what you think is a good fit for your business. Hiring an illustrator can also help you create the type of image you want. Once you have identified what you would like to use:

·         Position the best one on the top of the page for high visibility. Sometimes a large picture can look neater and convey your message more dramatically than a group of small photos.

·         If you have to use multiple images, make a collage to present them as a single element in your design rather than scatter them around on your flyer. Use contrast to strengthen your message.

Images add the “extra” appeal to your flyer and leaflet printing, converting your prospects into buyers.

Add a persuasive call to action 

All your business’s promotional material must definitely carry a strong call to action that your prospects can respond to. This must be done with words that grab their interest and motivate them to take action.   Begin with a teaser, a headline that is catchy and provocative. This should be based on the audience you are addressing. Focus it on them with “you” messages rather than “I” or “we” so that they know what is in it for them and why they should do business with you. Be specific about what you want your reader to do. Present your intention in a way that implies “order now”.   

Make it easy on the eye

Your flyer must be easy to read. To make it look pleasing and easy to read, stick to just two font styles. Multiple fonts can appear confusing. Highlight headlines in bold while keeping the body copy normal. It is okay to introduce variations in the form of italics, side bars or call-outs to highlight important points.

It is a fact that well designed flyers and leaflets are usually retained by the recipients and they are more likely to take action when what they read appeals to them. Print Project helps you with high-quality leaflets and flyers printing in a variety of sizes from your designs.  Print Project also offers UK business cards printing and UK wedding invites. Call them today to look at all the options available. Connect with them on their Facebook page and subscribe to their newsletter for the latest updates.

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Business cards are highly effective advertising tools that are not just cost effective but easy to share. They go beyond serving as a means to exchange names and phone numbers .Here then, are design tips to create the perfect UK business card:
Express your offer 
In addition to informing who you are and where you can be reached, your business card should have a call to action. Your business title probably indicates what you do, but if it does not, add a line or two to express your offer to make it distinctive. Add a slogan or tagline that tells people why they should do business with you. You could also offer a free consultation or discount through your card, depending on the type of business you are in. It is absolutely okay to use your UK business card as a promotional tool to generate business.

Give your business card a professional look  
Contact a reputed printer like Print Project for professional quality UK business card printing. Full color business cards are worth the expense as they add credibility to your business. Maintain a consistent design across your business stationery and this includes your flyers and leaflets. Show attention to details such as paper quality, fonts, colors, card size, your business logo and print quality. Your printer can help you select the right type of paper for the specific type of stationery and recommend a design that is ideal for your needs.  Make sure you update any details that may have changed with fresh UK business cards rather than striking off information, which looks shabby.

If you are not sure about the right layout, you might want to use Print Project’s four step process for your UK business card printing. A professional template can be a good starting point to help you design and customize your card according to your needs.

Leverage your business card’s content and usability
Make full use of the space available on your business card. Use the back of the card to provide information such as a route map to your office, a list of clients or your products and services. Take care to leave a little space since people have a tendency to write on business cards.  Use your UK business card as a note to jot down information and give it away.

Strategic distribution of your business cards
Your business cards are literally mobile advertisements that can be used to attract your target audience to your business. Therefore, think about all the places where you could distribute them to get the maximum mileage. This means all the locations your potential customers are likely to be. For a construction contractor, this might include a hardware store or paint supplier, while for a sound technician it might be a music equipment store.  

Every business needs well designed business cards. To ensure that yours gets top quality UK business cards, contact Print Project for professional quality cards. You can also connect with them on Facebook, besides signing up for their newsletter for regular updates.

You might wonder why you need to print business cards, particularly when people communicate digitally most of the time via their phone and email, yet printing business cards have a critical place in your marketing materials and can be highly beneficial in helping you promote your business. Here are five reasons to print business cards:
Creating a strong first impression
A well-designed UK business card literally represents you and your business. Printing business cards works especially with clients you meet face to face. Depending on the business you are in, your card design could be trendy or traditional and reflect who you are, making the right kind of impression.
Highly convenient
As tech-savvy as one might be, business cards are very convenient when you meet a potential client. It means you do not have to find a pen and paper to offer your contact information, which is likely to be misplaced. Instead, it increases the chances of your card being preserved.

Professional
Your UK business card makes you appear more professional since you offer others an easy method to store your contact details, in the unlikely event that they would pick up the yellow pages to find you. 

Marketing and networking 
We already know that business cards are not just for name and contact information. In today’s technologically advanced world, business cards can be leveraged to complement your marketing activities. Your card can carry your credo, accreditations, affiliations and special offers by making good use of the space available to create highly effective marketing arsenal.

Referrals

With your UK business cards, you can seek referrals from your business associates by exchanging cards with them and providing extra cards that they can use to introduce your business to their network of contacts. Return the favor by introducing them to yours.
 
Printing UK business cards with a reputable printer involves doing the research to identify the profile of the audience who will receive your card and the response you intend to generate. Your card design can be based on this to build your brand and market your business. Print Project makes it easy with their four step process to create a cutting-edge quality UK business card that will work for your business. This gives you the flexibility to customize your card to your specific requirements. Print Project business card printing services understands customer needs and delivers full color business cards printed as per preference. They use the best quality paper for a sleek and professional finish that helps you create an instantly memorable impression.

For cost effective high quality UK business cards and other essential business stationery such as printing flyers and leaflets, visit Print Project or say hello to them on Facebook.  Make new connections. Stay updated with Print Project’s print news.  For more information click - Printproject 

As your identity, your business card can be used as a powerful networking tool when you market your business. Assuming that it has all the relevant information such as your contact details, social networking information, website address among others, here are some pointers to ensure that you get the best benefits out of your UK business cards:

·         It goes without saying that you should always carry your business cards with you, just like you check to see if you have your wallet. You never know who you might meet, be it at your local mall or at the garage and you might probably be just one business card away from that huge business deal.

·         Each time you make a payment, add your business card to it. Networking is a powerful thing and the person who receives your card might be looking for exactly what you are offering, or may know someone who is.

·         When you give someone your business card, remember to ask for theirs. Business cards are good conversation triggers. Look at their card, ask questions and make notes on the card to help you follow up later before putting it away carefully in your wallet.

·         Distribute your UK business cards among family and friends so that they can refer you to their network of contacts. It also makes it easier for them to share your details with others.

·         Be bold and ask for referrals when you hand out your cards. Most people feel less cornered when you ask them for a referral as it takes away the onus from them.

·         Sometimes, chance meetings turn into big business proposals. This includes  family gatherings and children’s birthday parties which could turn out to be excellent networking events without the pressure normally associated with purely business situations. Carry your UK business cards wherever you go.

·         Identify opportunities to network. If there is a road show or a fair in your area, volunteer to help so that it places you in a position to interact with a lot of people who might be interested in what you have to offer. Use your UK business cards to help others to help yourself.

·         After each business meeting, send a handwritten note along with your business card appreciating them and you can be sure the recipient will remember you and call you when there is a need for your services.

·         Add a catchy tagline to your business card to intrigue the recipient so that they associate it with your company to help you in your branding efforts.

It takes patience and persistence for networking to pay rich dividends. Get in touch with Print Project to design and print UK business cards to help you with your business networking efforts. Print Project offers quality business cards printing services besides other business stationery. Visit their website to sign up for the newsletter. For more information click - Printproject

Business cards make great marketing tools and begin to work right from the moment you exchange them to introduce yourself. Long after you have met someone, it is their business card that helps you stay in touch and take action on what was discussed during the meeting. To make sure that you leverage your business card to market your business, here are some tips:
Include the relevant information on your business card
Besides your name, your company name, your business, and your basic contact information like phone, email and website address, Skype, you can add your street address, your Twitter and Facebook username, credentials, memberships or certifications and a tagline or slogan. If your business has a logo and custom colors, be sure to include that. The idea is to ensure that your business card emulates the appearance of your other marketing materials. Your business card is your identity.
Add value to your business card
You might want to check with the relevant authorities to find out if you can use the logos of the trade associations you belong to, on your business card to add more credibility. If your business has its presence in more than one language, consider printing your contact information in the other languages on the back of your card.

Carry your business cards with you at all times

Never ever leave your home without your business cards. Make sure you have a supply in your wallet, your briefcase, your car, your desk and your computer bag. You might want to use a good business card holder to avoid getting the cards soiled.

Distribute your cards to generate leads

Just like salesmen assess the number of leads by the number of business cards they collect, go by the number of cards you exchange in the course of a day. You can measure how effective your day has been by keeping track of how many business cards you have distributed. Share your cards at business networking events, meetings and other contacts.

Design a business card your contact will want to keep

People need reasons to retain someone’s business card. So consider printing something unusual on the back of the card such as useful information in the form of a calendar or a brief list of your business’s services. Many businesses go one step further and include a special offer, discount or coupon along with a call to action, thus adding value to the business card. While printing business cards, use the kind of paper that you can take notes on so that people retain them.

Printing business cards for everyone who interacts with customers makes sense because not only with the employees appreciate it, you will also benefit from their network resulting in more business.

To print business cards in the UK, contact Print Project for a range of design options that you can customize to your needs. To know more, sign up for Print Project’s newsletter and connect with them on Facebook. For more information click - Printproject

When you meet someone, you only get one chance to make a lasting impression and this applies to UK business cards, too. If it does not make a memorable impact, it could make a big difference to your business. While it is good to have an unusual design, the first thing to do while printing business cards is to ensure that it is functional and gives off a positive first impression with the relevant information.
Presenting the information               

It begins with what you include and how you present it on the business card.   The information must be well organized and legible in a layout that flows easily. This means choosing the right fonts, colors and spacing. If you have a tagline for your business, be sure to feature it prominently so that your prospect remembers it. Make it easy for people to contact you.

Orientation and printing

Consider whether you would like your UK business card to be oriented horizontally or vertically based on your design. You may also want to think about whether you plan to print on both sides of the card. This may be useful if you have a lot of information to print making your card look less cluttered. Some people print identical information on both sides of the card so that no matter which side they’re looking at, they see the same thing. Your business card could also double up as a mini flyer or brochure if it is a folding card.

Should you use humor?

Depending on the nature of your business, you can also use humor to set yourself apart, communicating your message in a fun way that people remember. This may not be ideal if your business is global, but you can easily create UK business cards for your local market yet stay with a consistent design.

The first impression
Proof read before you print your business cards in the UK as this creates a bad impression. Worse still, it could be an error in the phone number, defeating the purpose of the card. It might be a good idea to run a mockup of your card by a few people to see what they think.  Check for the following:

·         Do they know which side is up

·         Whether the font is legible

·         Is the contact information easy to find?

·         If you have information on the back of the card, did they turn it over to read?

Based on the feedback, you can improve the design if necessary.

If you plan to use an online printer like Print Project for printing your business cards in the UK, you can expect to find a range of design options for business cards and other business stationery such as flyers, leaflets, wedding invites and much more. Print Project has a four step process that makes business card printing easy. For customized business cards in UK, contact them. You can sign up for their email newsletter and interact with them on Facebook. For more information click -  Printproject